ABOUT
I’m an independent Creative Director, Art Director, and Creative Brand Consultant. I’ve also been known to write a little bit – which you’re experiencing right now. I started in design, so craft is baked into everything I do. For 20+ years, I’ve been making work that wins awards, wins business, and wins people over – across just about every category and channel out there. My sweet spot is conceptual thinking for campaigns and brand activations.
I’m based in Minneapolis, working with teams in numerous time zones. Sometimes embedded within an internal team, sometimes with a freelance partner, but always up for making something great. I have a go-to crew of A-list writers and collaborators when the project calls for it.
When I’m not working, I’m probably working on a project around our house, or am outside – either snowboarding, kayaking, hiking, volunteering for my son’s Scout Troop, or being dragged around by our Yorkie who has a serious squirrel agenda.
Click around, stay awhile, and if you need someone like me, you know what to do. Thanks for visiting!
RECOGNITION
Cannes Lions
The One Club
Art Directors Club
Webby Awards
Effie Awards
Communication Arts
Shorty Awards
Advertising Age
Adweek
National Addy’s
BRAND EXPERIENCE
TECH: Google, AT&T, SAP, Infor
RETAIL: Target, Walmart, Sam’s Club, Best Buy
BEER & SPIRITS: Miller/Coors, Leinenkugel’s Beer, SKYY Vodka
RESTAURANT: Buffalo Wild Wings, McDonald’s
CPG: Planters, Dunkin’ Donuts, Jack Link’s, Yoplait, Duke Cannon, Kleenex, SC Johnson, Schwan’s
SPORTS: Saucony, MLB, NBA, Bauer Hockey, CCM Hockey
ENTERTAINMENT: HBO, ESPN
OUTDOORS: Trek Bicycles, Johnson Outdoors, Sherpa Snowshoes
MOTORSPORTS: Harley-Davidson, Buell Motorcycles, Bridgestone, Michelin
HOME: Sherwin-Williams, Valspar, Kohler, Craftsman, Stanley Tools
CLOTHING: Jansport, OshKosh B’gosh
INDUSTRIAL: Ecolab, 3M
FINANCIAL: U.S. Bank, Northwestern Mutual, Baird Wealth Management
MED TECH: Abbott Laboratories, Boston Scientific
HEALTH: Nat’l Marrow Donor Program, Alzheimer’s Association, American Red Cross